Detroit Public Schools Foundation Launches Appeal With A Twist

Detroit, MI – May 2, 2011 – The Detroit Public Schools Foundation (DPSF) hopes to leverage the use of social media to create awareness of key new programs and is offering a prize to encourage followers to “Tweet them up”. Included in their upcoming spring appeal mailing is a contest to find the most prolific “Tweeter.” The winner will receive a Flip UltraHD video camera, courtesy of Office Depot, a DPSF corporate supporter. The DPSF facebook page will be linked as well, providing more complete connectivity. “Tweet-in” details are found on the DPSF Website:

The Appeal also highlights an enhanced commemorative brick program offering a piece of history for graduates of Cass Technical High School, Chadsey High School and Finney High School. Commemorative bricks are preserved and showcased with engraved plaques as a memento for those who wish to remember their history. Funds raised through the appeal will serve to enhance learning opportunities for Detroit Public Schools students.

“Through social media, DPSF continues to embrace and grow a group of potential supporters which increasingly favors new means of communication. We understand the value of planting the seeds for our future, and reaching through social media offers us potential leverage we wouldn’t be able to find elsewhere,” observes Chacona Johnson, DPSF President & CEO.

Detroit Public Schools Foundation is a 501(c)(3) nonprofit operating independently of the Detroit Public Schools. Visit

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