DPS Parents: We want to talk to YOU! Detroit Public Schools is launching a new text messaging system to better communicate with parents

Detroit Public Schools is launching a new service that will enhance parent communication by allowing the district and schools to deliver important information via opt-in SMS text messaging, a service that will be particularly important during the winter months when school closures due to inclement weather are more likely.

“This new SMS text messaging service will enhance our extensive system of communicating and engaging with our parents and offer our schools and the district another important tool to notify our parents quickly in emergencies,” said Chief Operating Officer Mark Schrupp. “We also expect that the system will augment communications regarding our classroom and attendance initiatives.”

Communications and engagement with parents also include useful workshops in the district’s eight Parent Resource Centers, personal and automated calls, emails, social media and more. The district will only use the texting service to provide information that is timely and relevant.

In order to participate in the new service, parents must opt in and indicate a willingness to receive text messages to their phones. The process is simple and only takes a few seconds to complete.

The district will launch a 30-day information campaign to notify parents of this important opportunity to enhance communications with them.

Here are the steps to follow:

Parents can simply text any one of the following words to the number 68453:

  • subscribe
  • optin
  • yes

The participant will know he or she is successful if he or she receives the following reply message:

You are registered to receive aprox 3 msgs/mo. Txt STOP to quit, HELP for help.

Participants will want to repeat the opt-in process for any wireless numbers to receive text messages.

In addition to performing the opt-in process above, parents should insure that the district has their wireless number(s) in the district’s student information database. To do so, parents can contact their school or update their contact information through Parent Connect.

The district will be officially launching the new service in approximately one month, so until then parents won’t receive any further text messages.

Please note, although the district does not charge for this service, it does not pay for text message charges that may be incurred by parents for sending or receiving text messages. Parents should check with their wireless carrier for possible charges.

In 30 days, parents will receive a message asking them to text the word, subscribe, to 68453.  Opting in does not mean parents will immediately start receiving text messages. It simply means they have indicated a willingness to receive messages from the district and schools. Parents can also opt out at any time.

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